CHALLENGE
Create a new web presence and online store for Pollen Productions with the ability of monthly billing for subscription bouquets. Photography for the site that more accurately reflects the style of floral designs offered to customers.
SOLUTION
Deft held a photo shoot in downtown Leesburg, Virginia, capturing a variety of the floral offerings from Pollen Productions, allowing the flowers to drive the art direction of the site, reflecting the brand as a whole. A store was built with the ability to subscribe to delivery of fresh monthly bouquets.
SERVICES
- Site Design
- Photography
- eCommerce
PROCESS
Interviews with Pollen Productions produced a clear understanding of goals, personal style, and desired outcomes for the site design. These conversations are integral to designing in line with the client’s wants and needs. We covered a variety of topics such as light/dark, masculine/feminine, modern/classic, playful/serious, etc. to narrow down the story to be told. In addition to our conversations, multiple social media channels and photos from previous events provided additional insight to desired look and feel.
Conducting a photoshoot gave additional design direction for the site by getting to see how the owner works, finer details about the offerings, and allowing the client show her personality throughout the day. Preparations for the shoot such as lighting, location, models, offerings, props, etc. were important for having an efficient studio session that would yield professional photographs. All these small details were important for the design process of the site, bits of information collected along the way helped produce the final product.
The site redesign focused on the idea to drive people to subscribe to the monthly delivery offerings. The success of the photoshoot enabled us to have a large variety of detailed product photos to excite customers and drive sales. At any point during a site visit, the customer can view available subscriptions and subscribe in just a few clicks, minimizing drop offs.
With a new mobile ready and responsive site, the client was able to show off their cohesive style and offerings, while easily driving customers to subscribe for monthly bouquets, generating higher monthly revenue.
